Morocco holds pole position among MENA car makers

Morocco holds pole position among MENA car makers

The start-up in June of a large new car plant by France’s PSA Group in Kenitra, north of Rabat, has underlined Morocco’s unique position in the MENA region as the dominant automotive producer and exporter. Its success contrasts with the struggles other countries in the region are facing in developing their car industries. Iran’s efforts, in which PSA has also been involved, have been hobbled by sanctions; Egypt’s auto sector is fragmented, and focused on the domestic market; and Saudi Arabia’s aspirations recently received a setback with the breakdown of talks with Toyota about setting up manufacturing operations in the kingdom.

Morocco: identifying industry bright spots

Morocco: identifying industry bright spots

Morocco will be a bright spot for investment in the MENA region over the next five years. Opportunities will be underpinned by solid underlying economic growth and a competitive business environment. Three particularly promising areas are export-orientated manufacturing, renewable energy and tourism.